Closed-loop AI speaking for high-stakes exams
Marvely
Exam-grade speaking practice with instant feedback in context, immediate retry, and teacher-ready next steps.
Marvely is the world's first AI speaking tutor for high-stakes exams, but its real advantage is the learning loop: students practise in realistic exam scenarios, get instant rubric-aligned feedback in context, and can try again straight away. Teachers stay in the loop too, with live transcripts, cohort insight, and new AI-generated class reports and lesson plans built from real student performance data.
Validated in UK schools and already selling across the UK, Thailand and Colombia. Designed for global scale, edge delivery ensures learners everywhere have instant experiences, even on slow connections.
Why it wins
Closed-loop speaking practice
Marvely is not just an AI chat interface. Students practise in realistic exam contexts, receive instant feedback while the interaction is still fresh, and can immediately retry to improve.
Exam and rubric alignment
Scenarios and feedback are mapped to the specific exam context and rubric logic, so learners rehearse the exact kinds of responses that matter on GCSE, IGCSE, AP Spanish, IELTS and beyond.
Insight-to-action teacher workflow
Live transcripts, cohort dashboards, AI class reports, and AI lesson plans help teachers move from evidence to intervention quickly without losing the nuance of individual speaking performance.
Browser delivery at global speed
Marvely now combines sophisticated AI speaking UX with edge-delivered performance, cutting key cold-load paths from roughly 15 seconds to under 2 seconds and making the product feel immediate worldwide.
Learner experience walkthrough
Landing page โ pick a language
Students arrive on a hero screen inviting them to choose which language they want to master.
Teacher experience and dashboards
Marvely keeps teachers firmly in the loop with live transcripts, cohort analytics, exam rubric alignment, and new AI planning tools so they can personalise instruction without adding workload.
- Use our exam-aligned scenarios or instantly create your own with our AI-powered custom scenario builder.
- Class dashboards highlight who needs intervention, which objectives are on track, what scenarios were attempted, and where speaking misconceptions are emerging.
- AI class reports and lesson plans turn student speaking data into targeted follow-up teaching, including vocabulary gaps, retry opportunities, and exam-specific next steps.
- Teachers can assign scenarios, monitor completion, and download evidence directly for moderation.
Screenshot: Teacher dashboard summarising scenario completions, rubric scores and next-step recommendations.
Market opportunity
GCSE, IGCSE and IB โ UK and International British Schools
The British curriculum language learning market spans UK schools and thousands of international schools worldwide, creating a substantial opportunity for exam-aligned AI tutoring.
- 10.2 million students study languages at UK and International British schools offering GCSE, IGCSE, and IB curricula.
- The British Curriculum holds 28.38% of the global K-12 international schools market, valued at $18.14 billion in 2024.
- With schools paying ยฃ999 per year and 10% of students subscribing at ยฃ4.99/month, the annual market opportunity reaches ยฃ81.5 million.
- International schools are rapidly adopting digital tools, with the market projected to grow at 6.93% CAGR, creating expanding demand for AI-powered language assessment.
A wedge into AI tutoring with a better learning loop
Marvely is our strategic entry into the emerging multi-billion dollar AI tutoring market, starting with a defensible niche where generic copilots struggle: high-stakes speaking practice that requires exam alignment, instant feedback in context, immediate retry, and teacher visibility.
Attempt โ feedback โ retry
- This is not just AI to save marking time. Marvely is designed to improve learner behaviour by making practice more immediate, iterative, and psychologically safe.
- The combination of exam-aligned scenarios, rubric-aligned phrase feedback, and teacher-facing planning tools creates a stronger product moat than standalone consumer AI tutors or generic classroom assistants.
- Because teachers and students both use the same evidence stream, Marvely creates a data flywheel that can extend into adjacent subjects and higher-frequency tutoring workflows over time.